Posts Tagged: conversation

It’s a matter of trust

Posted November 16th, 2011 by Bob Freytag & filed under Strategy.

People say, “People buy from people they like.” This is only partially true, people really buy from people… Read on →

Leveraging language synergies to grow mindset connectedness.

Posted June 3rd, 2009 by introworks & filed under Brand Communications.

Buck the biz-babble and start moving minds. You’ve been there, at the airport, next to the guy with… Read on →

Owning the issue.

Posted February 13th, 2009 by introworks & filed under Brand Communications.

What is an issue, and why would I want to own one? If you’re like most marketers, sometime… Read on →