Launch Library
8 Signs It’s Time for a Relaunch
Maybe your product’s performance in the market is suffering because of complex issues with no ... read more
10 Ways to Utilize Your Launch Process
Got Launchables? New products and services are just the tip of the iceberg when it comes to ... read more
Define Your Success Metrics
What is your Point B? It seems pretty basic: How are you measuring success? What does it look ... read more
Who’s your Brandtagonist?
When you launch or relaunch a product, you’re telling a story. And what’s the backbone of a ... read more
Launches Gone Wrong, Part 3: The Meetooze
We’re wrapping our three-part Launches Gone Wrong series (if you haven’t seen Part 1 and Part ... read more
Launches Gone Wrong, Part 2: The Krahmflop
Last month we looked at the type of launch fail known (at least to us) as the notorious ... read more
Launches Gone Wrong, Part 1: The Babuplurft
If you’ve seen as many launches as we have at Introworks, you begin to notice distinct patterns read more